Project: Don't Drink and Drive
Client: U&LC Magazine
The creation of this ad was in response to a design competition on drinking and driving sponsored by U&LC magazine. The concept I developed was to use the crumpled beer can as a metaphor for a car crash – to illustrate the disregard for public safety of drinking and driving as casually as crumpling a can and throwing it in the trash. I created and photographed the beer can and ignition switch used in the ad.
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© Arthur Schening 2011. All rights reserved.